The Brief
Launch Continental's new eContact Tyres to EV owners, focusing on it's quiet design and puncture-sealing technology.
The Insight
Ever noticed the horror movie cliché of serial killers taking advantage of malfunctioning tyres?
The Idea
To create an immersive audio horror story, targeted to those driving at night on empty country roads, revealing the importance of safe tyres by portraying the worst-case scenario.
Listen to the radio ads below... if you dare!
Creative: Tom Badge & Alana Wood
