In a post-COVID world, young people aren't returning to volunteering at the rates they used to.
But what has increased is the desire to make up for lost time. They just want to hang out.
In a hand-held camera style, we wanted it to feel as though someone just flicked on a camera mid-action.
I also used my photography skills to shoot the stills for this campaign, with a deliberately off-centre look to replicate the feeling of capturing a special moment.
Creative: Tom Badge & Alana Wood
