The Brief
Do The Green Thing wants to change the culture of fast fashion.
The Insight
Fast fashion releases harmful toxins during the dyeing process, causing catastrophic water pollution.
A sustainable solution can be found discarded every day in the form of food waste.
A sustainable solution can be found discarded every day in the form of food waste.
The Idea
Do The Green Thing helps launch an unlikely collaboration, utilising food waste from ALDI to produce a sustainable UNIQLO clothing line. We'll start with a simple beetroot and end with changing the way consumers choose, and maintain their clothes.
Created by Gid Goldberg & Alana Wood
